The Leaves.
Design
Dave Joseph Santos
Services
Broadcast Design
Date
September 2023
Team
Dave Joseph Santos – Art Director
Paul Villanueva – Copywriter
“The Fallen Leaf” or “The Leaves” in the Philippines brand design encapsulates the spirit of the Thai drama, inviting viewers into a world of captivating storytelling, rich cultural heritage, and profound human experiences. It promises a visual and emotional journey that lingers in the hearts and minds of the audience, long after the final leaf has fallen.
Brief & idea.
Color Palette:
The color palette is inspired by the lush landscapes of Thailand. Deep emerald green represents growth, renewal, and the ever-changing cycle of life. Soft gold accents bring an element of sophistication and grace, reflecting the high-quality production values of the drama. Accents of royal blue and rich burgundy convey the depth of emotions explored in the series, from romance to heartbreak, loyalty to betrayal.
Promotional Material:
Promotional posters feature the main characters in captivating poses, capturing their complex personalities and the intensity of their relationships. Teasers and trailers are skillfully edited to highlight the drama’s emotional depth, enticing viewers with glimpses of romance, intrigue, and suspense. Social media campaigns leverage the symbolism of falling leaves, inviting the audience to share their own stories of change and transformation, creating a sense of community around the show.
Result.
The logo for “The Fallen Leaf” Thai drama embodies the essence of its storyline, capturing the beauty and fleeting nature of life. A delicate, intricately designed leaf, gracefully falling, serves as the central element. The leaf is adorned with subtle Thai motifs, symbolizing the rich cultural backdrop of the series. The typography is elegant, blending modernity with traditional Thai script, reflecting the show’s fusion of timeless themes with contemporary storytelling.
